Revenue Growth Management
Your pricing grew up piece by piece. Now nobody can explain it.
Most pricing is a pile of decisions made over many years by people who have since left. I rebuild it into something simple, deliberate and easy to defend.
The problem
Prices get set in a hurry, then patched, then discounted, until the logic is gone. List prices drift away from what the shopper actually sees. Promotions stack on top of each other. Nobody can say why one pack costs what it does, or what a price move would do to the bottom line. The business is leaving money on the table and cannot even see where.
What I do
Pricing architecture
I map every price across your range and rebuild it into a clear structure, so each number has a reason behind it.
Pack and price ladder
I set the steps between pack sizes so the shopper trades up the way you want, and the maths works in your favour.
Promotion guardrails
I put simple rules around discounting, so promotions drive real volume instead of just giving margin away.
That is what a rebuilt pricing and pack strategy delivered in a single year, without a single new product.
How it works
Read
I get into your price and volume data and find where the value is leaking.
Rebuild
I design the new architecture, ladder and guardrails with your team, not at them.
Hand over
I leave you with a structure and the habits to keep it healthy, so it does not unravel.
Who this is for
This is for a business whose pricing has grown messy with age, that is discounting harder each year for less return, and that suspects there is margin hiding in plain sight. If that sounds like you, a few weeks of work usually pays for itself many times over.
Want to know what your pricing is really doing?
Start with a short, honest read.
Start a health check