Market entry and turnaround
A new market, or a tired one. Both need the same clear head.
Whether you are walking into a market for the first time or trying to revive one that has stalled, the work is the same. Find the few things that matter and get the team moving on them.
The problem
A new market looks like opportunity and feels like fog. A stalled market looks like a problem and feels like a fight. In both, the danger is the same, doing a little of everything and not enough of anything. Plans get heavy, the team gets busy, and the number does not move. What is missing is not effort. It is a clear read on the handful of moves that actually change the outcome.
What I do
Honest read
I give you a fast, unsentimental view of where the market really stands and what is holding it back.
The few moves
I find the small number of decisions that will shift the number, and I am clear about what to ignore.
Team in motion
I make sure your people know exactly what to do on Monday, not just what the strategy says.
I ran a distribution business to around seven and a half percent EBITDA, well above the usual margins for the trade, by being clear about where to play and where not to.
How it works
Read
I get on the ground and form a sharp, honest picture quickly.
Rebuild
I set out the few moves that matter and a plan the team can actually run.
Hand over
I build momentum that holds after I step away.
Who this is for
This is for a business entering a new Asian market and wanting to avoid the expensive mistakes, or running a market that has gone quiet and needs an outside head to find the way forward.